LAKEWOOD, Colorado (February 8, 2021) – Back Office Outsourcing CUSO Aux (formerly CU Service Network) is pleased to announce that Alan Bergstrom has joined its team as VP, Marketing and Business Development.
Mr. Bergstrom is a passionate credit union veteran, having served as Chief Marketing Officer for two different $B+ credit unions and as Director, Brand and Creative Services for CUNA Mutual Group’s TruStage brand, from its launch to its successful establishment as a leading business line. Most recently, he was CEO of Exclamation Services, a CUSO focused on helping small- and medium-sized credit unions in Wisconsin compete more effectively.
Mr. Bergstrom is recognized by the credit union industry as a visionary leader and top marketer. He has been trained through Filene’s i3 innovation program, was named one of CUNA’s annual Rock Stars, and was presented with the coveted Marketing Trailblazer award. His marketing efforts over the years have resulted in numerous CUNA Diamond marketing awards. He is a CUDE-certified industry leader, as well.
Doug Burke, President/CEO of Aux, comments, “Aux and InNetwork’s inventory of innovative and collaborative services are more important now than ever to credit union health and longevity. I’m looking forward to Alan using his extensive set of tools in his toolbox to spread the word about the immense benefits shared services can provide credit unions and CUSOs. I’m excited to have Alan join our team of credit union industry lifers.”
Mr. Bergstrom will help identify credit unions that will benefit from Aux and shared branching sister CUSO InNetwork’s products and services to improve efficiencies and save money. Aux provides a revolutionary selection of back office, partnership-based services in the accounting, compliance and data analytics areas. InNetwork provides shared branching support to credit unions as well as collaborative services to state network leagues.
Mr. Bergstrom resides in Appleton, WI with his wife and youngest daughter who attends high school. He has two other children, a daughter who lives in Denver and a son who lives in Minneapolis. Mr. Bergstrom enjoys the outdoors and likes to travel, especially exploring new and unique places. He also loves to read and write and continues work on a book about the brands that made Wisconsin famous. His professional mantra is to ensure that everyone has access to the benefits and financial advantage that credit unions provide.
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CUInsight: Aux announces Alan Bergstrom as VP of Marketing & Biz Dev