AUX Press Release

Aux Adds Marketing Services to Its Back-Office Business Line-Up 

September 26, 2023

Aux Launches Marketing Services Line of Business, a person wearing orange is shown jumping out of the feed implying that credit unions need content that makes them stand out to members.

Aux CUSO has announced the launch of its Marketing Services line of business, adding to its hugely successful Accounting/CFO Consulting and Compliance lines of business. The new Service will be led by Aux CMO, Alan Bergstrom, with support from Aux’s Marketing Team, including Aaron Geller, its Digital Marketing and Brand Manager, and Bridgette Mayon, its Business Development Account Manager. 

The Marketing Services team will focus on serving small and medium-sized credit unions who seek to add cost-effective marketing support and expertise to make them more competitive and successful.

“We know from working with many of our smaller and medium-sized clients that it can be difficult to stay on top of the rapidly changing digital marketing world and to be able to afford top talented marketing professionals to compete and succeed. We bring deep credit union experience that has produced successful results to credit unions with a great cost-benefit approach”, said Alan Bergstrom. 

Furthermore, according to Aaron Geller, “Our marketing content will be compliant since our Compliance Services team will review and approve everything we create to ensure it meets all regulatory and compliance requirements—that makes us unique in the industry”.

“We are excited to offer this new service to Aux’s 200+ clients and other credit unions who need expert, leading edge marketing support. The team will initially focus on social media strategy and execution, as well as brand development, but will add other services as it evolves into a full-service offering”, said Diane Parham, Aux’s President and CEO. 

Photo of the CEO of Aux, Diane Parham.

About Aux:

Aux offers a robust suite of outsourced back-office services, unlike any other organization in the U.S. Our accounting, CFO consulting, compliance and marketing support serve those who are fearlessly adapting to today’s tumultuous environment and look to outsourcing to increase efficiency and financial health. Those who value partnership, trust, teamwork and passionately believe in the future of credit unions, choose Aux. with over 30 years of assisting credit unions survive and thrive, Aux was originally founded in 1992 to assist credit unions with shared branching and was known as CU Service Network (CUSN), and was rebranded in 2020 as InNetwork.  InNetwork continues to provide shared branching services exclusively to six states as part of the national Co-op network. The Aux Team knows credit union pain points because we have lived them ourselves; many of us are decades-long credit union veterans. We are real people, dedicated to a cause, working together to make your credit union stronger. Let us do the hard work for you.

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